![]() Ever since the work of Simon (1955), it has been known that perfect rationality is not attainable in a useful and timely fashion. The exploration of this set of possible models for individual actors, their relationships, and collective outcome of their individual actions is crucial for effective and efficient decision support. Through social simulation it is possible to gain insights about the constraints and rules that effectively allow for the design and deployment of policies. Social simulation is a field that can be useful in such a complex problem, since it draws from heterogeneous rationality theory into sociology, economics, and politics, having computational tools as aid to perform analysis of the conjectures and hypotheses put forward, allowing the direct observation of the consequences of the design options made. Decision support in such a context is a hard endeavour that should be founded in comprehensive exploration of the set of available designs for the individual actors and the collective mechanisms of the society. The outcome of public policies is emergent from this very complex set of rules and social and individual behaviours. However, community goals may conflict with individuals’ self-interests. Public interest relates with individual interests held in common-the result of joining the individual goals for the community. On the other hand, citizens have differentiated behaviours due to social, economical, and educational aspects as well as due to their individual personalities. ![]() ![]() Citizens share a common geographic space under a set of political governance rules and, at the same time, are subject to common cultural influences. Public policies are concerned with the definition of guidelines that promote the achievement of specific goals by a society/community of citizens.
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